Authors: Dr. Sue Cook
As I put the finishing touches on this essay, a World Cup soccer match was being played in the Royal Bafokeng Stadium, a short distance from my office. As helicopters circled, vuvuzelas blared, and crowds of foreign visitors swarmed around the village of Phokeng, the tensions between an ever more commercially successful “ethnic corporation” (Cook 2005) and a struggling community of previously disadvantaged people, had never been more stark.